
Okay, since I was real young, I've always been a fan of Notre Dame and Colorado University (CU) football (and basketball on a lesser level). As of today, CU was the first of six or seven other schools to officially announce it was leaving the Big XII Conference for the Pac 10 (which presumably will later be renamed to the Pac16 with an eastern and western conference). For sports (rivalry) reasons (primarily), I never have fully supported the Pac 10, but with CU joining (tentatively set for 2012), my support will follow.
Many people are failing to recognize Notre Dame as one of the secretive schools behind the Big XII desegregation. Conferences do not merge or change often. The Pac 10 has not invited other schools into its conference since 1978 and the Big Ten has not invited many schools into its conference either. The last was Penn State (school in 1990 and the athletics program in 1993). Since, they've been trying to invite Notre Dame and the school has declined with its monetary allegiance to the school (as opposed to a league) for athletic excellence. Additionally, they have a contract with NBC they do not want to void (also for monetary purposes). As much as the Big Ten would want them to join for recognition purposes, greater competition, etc.; the school has to take individual assets into consideration too. All of these schools are faced with the individual assets discussion to a greater or lesser degree, but this is one that has been re-discussed at least four times throughout the '90s and the 2000s. It's important to distinguish that Notre Dame is currently in the Independent League in football and the Big East in basketball. to my knowledge, not many schools are in two or more conferences.
Today, we have the Big XII merger with potentially three other conferences (Pac 10, Big Ten and the Mountain West). The University of Nebraska has threatened to join the Big Ten (and it is very likely that will occur). They have also mentioned that they would not be interested in joining unless Notre Dame does. Notre Dame currently is uninterested unless the Big Ten is going to invite others to become more competitive (on the scale of sixteen teams). So essentially, we are seeing a push-pull relationship between those schools and the Big Ten. Additionally, Missouri University has also explored the possibility of joining. Other remaining schools (primarily in Texas and Oklahoma) believe the Big XII is over with Nebraska's departure. Those schools (Texas, Texas Tech, Texas A&M, Oklahoma, Oklahoma State) are all looking at the Pac 10 as well. Texas flirted with joining the Pac 10 in the '90s and backed-out. With this proposed scenario working-out, Kansas, Kansas State, Iowa and Iowa State would be left looking for a conference and would likely be shoveled-up by the Mountain West who denied increasing football powerhouse Boise State a place to see how the Big XII panned-out.
I'm not sure what most people think, but all of this change has occurred so suddenly. There were rumblings of different activities occurring prior to this, but not many foresaw this rapid change occurring so swiftly. The Big Eight that turned to the Big XII with the addition of Texas schools in 1994 had so much success and support, it is difficult to believe. The midwest and west are only part of the picture too, as the Big East and ACC will also review where they stand and what will make them more competitive as well. The idea of the Pac 16 makes them a super-conference (for comparative purposes) and will likely award the conference two BCS Bids (which other conferences will argue against). The entire shuffle begs some interesting questions and not only with athletics, but schools in general.
One interview from my recent Master's Capstone Project commented on the interesting relationship people have with sports over academics in the twenty-first century. Obviously on the larger levels (e.g. college and professional sports), substantial money is flowing, which attracts immense support in a capitalist society. That makes sense to me, but it seems as though education has lost its footing on being able to market itself with greater importance over sports (to most people). One question this merger needs to be addressed in the media (that schools already have to consider in merger discussions) is what money and support will follow academic programs. It's amazing how that is always a subsidiary conversation behind athletics.
Other questions this proposes for me ask whether these and future mergers will make people more privy to the business-side of schools and their athletic programs? Too often, I find that people generally only associate the business aspect with professional sports. How would the concept of super conferences (like the Pac 16) work-out? Would others form to compete, leaving three or possibly four large conferences in college? How would this affect or possibly ruin the NCAA? Little is talked about different areas of the country and existing allegiances, their broadcasting, and how this would affect them. I think this is a conversation also worth happening. From both the academic and sports purposes, I will be curious to see how this continues to develop in the next two or three weeks. Schools and athletic programs are changing as quickly as the times and simple commodities we continue to see changing in the twenty-first century (largely due to population change and greater technology reliance).

